Our Mission

We are a creative agency breaking tradition to build brands of the future.

Leadership

HAVAS WORLDWIDE
Laura Maness Chief Executive Officer
Laura Maness Chief Executive Officer

Laura Maness leads Havas New York, the flagship agency of Havas U.S. In her role as CEO, Laura is tasked with driving a culture of creativity and innovation, and breaking tradition for some of the most recognized companies in the world including TD Ameritrade, Liberty Mutual Insurance, IBM, Keurig Green Mountain, Reckitt Benckiser, Mattress Firm, Edible and Con Edison.

Prior to Havas New York, Laura served as U.S. Chief Growth officer for Havas Worldwide North America and Managing Director of Havas Worldwide Chicago Group. With over 20 years of strategic marketing and leadership experience ranging from digital pure-play agencies to globally integrated ad networks, Laura spent three years spearheading new business development, organic agency growth and strategic brand building across North America resulting in three consecutive years of more than 35% revenue growth and a >300% increase in profitability, all while becoming a first-time mother.

Ambitious, focused, and optimistic, Laura has an insatiable appetite for winning and as CGO helped augment Havas’ client roster with wins including Sears Holdings’ Craftsman, DieHard, Kenmore and Kmart brands, DISH, AutoZone, RJR, Ragu, Bertolli and Moen.

Before Havas, Laura was SVP and chief marketing officer of Propane Studio, one of the fastest growing independent digital agencies with offices in San Francisco and NY. Prior to that, Laura oversaw a period of explosive growth for FCB West across their San Francisco, Seattle and LA offices, and previously held management positions with Chicago-based digital shops including WPP/Wunderman-owned Designkitchen (now Blast Radius), Black Dog Interactive and Giant Step (now Arc Worldwide).

Laura earned a bachelor’s degree in communications and marketing from Loyola University Chicago, and attended Hyper Island’s Master Class executive program. She enjoys providing industry guidance as a 4A’s Board Member, advocating for Mirren, and championing diversity, inclusion and women in leadership as a 3% Conference Mentor, TedWomen supporter and committee member of SheRunsIt (formerly AWNY).

In her time away from the office, Laura lives with her husband and young son in New York’s historic TriBeCa neighborhood and enjoys SoulCycling, pilates, river walks, pop up shops and bold California reds.

HAVAS WORLDWIDE
Harry Bernstein Chief Creative Officer
Harry Bernstein Chief Creative Officer

Harry (Bee) Bernstein is the new Chief Creative Officer of Havas New York. With his appointment comes the acquisition of his trend-setting digital agency, The 88, now an extension of Havas’ cultural network dedicated to emerging consumers, The Annex.

With over 17 years in the industry, Harry’s unique blend of traditional and non-traditional experience has enabled him to develop an uncanny ability to understand contemporary culture and technology and align it with brands to create authentic creative campaigns. For the last seven years, Harry has served as founder and Chief Creative Officer of The 88 where he has evolved the agency into a robust digital offering, staying ahead of the curve at any given moment and servicing the needs of globally recognized brands like adidas Originals, L’Oréal, Tailored Brands, MARS, Bacardi and Bloomingdale’s.

Prior to launching The 88, Harry left agency life for Rockstar Games, where he developed promotional campaigns for the world’s leading video games, including Grand Theft Auto 4 Episodes from Liberty City. Before that, he worked at Berlin Cameron on vitaminwater, Coca-Cola, Lincoln, Ford, Belvedere, Boost Mobile, Heineken and Heineken Light. Harry got his start at Ogilvy and Mather New York, where he worked on global brands like IBM, Sprite, Kodak and American Express.

Described by many as someone who never stops, Harry finds numerous ways to spend his time when not in the office, whether hanging with his 3 year old son Lorenzo, studying meditation, documenting his favorite people and places with his Leica, or doing what he used to do – hanging out in streets of New York, looking for inspiration and connecting with cultural leaders.

HAVAS WORLDWIDE
Jeff Blackman Chief Experience Officer
Jeff Blackman Chief Experience Officer

Jeff is Chief Experience Officer at Havas New York. In his role, he oversees the agency’s 20 year relationship with IBM, including cognitive innovations with IBM Watson. In addition, he focuses on putting customer experiences at the core of everything for Havas’ client base, specifically through design, content data and technology.

Jeff brings with him a deep background in helping brands build stronger customer relationships through storytelling and technology. From boutique consultancies to global agencies, Fortune 100 brands to start-ups, for over 15 years he has helped businesses build strategies for how digital can drive growth.

Previous to Havas, Jeff was a partner at Trade NTE, a boutique consultancy focused on narrative design and data-driven storytelling to reframe how brands go to market. While there, he launched content platforms for GE Capital and Bank of America. Prior to that, Jeff led the digital practice at Publicis on the Citibank business where he led the U.S. Olympics campaign and introduced the Google Wallet brand partnership. Jeff’s work in media and entertainment has been quoted by Adweek as “rewriting the rules of movie marketing” for Paramount Pictures.

HAVAS WORLDWIDE
Morgan Seamark Managing Director and Head of Account Management
Morgan Seamark Managing Director and Head of Account Management

Morgan has been working in integrated advertising communications for 20+ years in both Western Europe and North America.

Morgan began his career at D’Arcy New York working on P&G brands such as Ivory Snow and the launch of Swiffer. He then moved to Y&R to work on the pilot “Integrated Solution” for Sony Electronics that successfully created a new agency structure and re-launched the Sony Walkman, MiniDisc and Handycam brands in North America.

His career then took him to London for 6 fantastic years where he had the opportunity to “Go Digital.” Working at Agency.com running British Airways and then later joining the management team that launched the highly successful London office of Fullsix interactive.

Back in NY again, Morgan joined BBDO Worldwide where led the Gillette, Lowe’s, CVS, and Campbell’s Soup businesses.

HAVAS WORLDWIDE
Sophie Hauptfuhrer Executive Strategy Director
Sophie Hauptfuhrer Executive Strategy Director

Sophie is the Executive Strategy Director at Havas New York, joining after acquisition of trend setting digital agency The 88 – a new extension of Havas’s cultural network dedicated to emerging consumers – The Annex.

At The 88, Sophie built the strategy discipline from scratch to include brand, social, digital and trend forecasting in addition to analytics and paid media. She was instrumental in winning and growing all key 88 accounts including adidas, Bloomingdale’s, L’Oreal, NARS and Louis Vuitton.

Prior to The 88, Sophie worked on Budweiser Global at Anomaly NY, and held several client side marketing roles in the UK in the fashion and F&B categories. She studied Social Sciences at Cambridge University.

Outside of work, Sophie is a wellness fanatic and can be found at yoga, in a himalayan salt room or trend spotting on Howard Street (green juice in hand).

HAVAS WORLDWIDE
Frank Mangano Chief Financial Officer & Chief Operating Officer, Havas North America
Frank Mangano Chief Financial Officer & Chief Operating Officer, Havas North America

Frank is the COO & CFO for the Havas North American Creative businesses where has responsibility for the financial management of the region as well as the Havas NY agency. In this role, he supports and advises agency leadership, manages NA investments and oversees M&A activities, including integrating acquisitions. A client focused CFO, Frank works closely with the agencies on client strategy and satisfaction as well as managing the overall financial relationships, He also is the CFO supporting two of Havas’s largest global accounts.

Frank joined the former Euro RSCG as CFO of Euro RSCG 4D in 1999 and was promoted to CFO of Euro RSCG Worldwide in 2007. He took on the role of COO/CFO for North America in the renamed Havas Worldwide in 2013. Prior to Havas, Frank worked at the professional accounting services firm of Grant Thornton. Frank received a Bachelor of Science from the School of Professional Accountancy at C.W. Post in New York.

Born and raised in Long Island, Frank lives there with his wife and three children. In his spare time he enjoys playing ice hockey, soccer and boating.

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.

The Most Interesting Man in the world. An Example of our Advertising. Advertising

Big, integrated ideas across all communications platforms.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Social Marketing

Ideas that speak the language and spark the conversations of the world.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Claritin commercial image Health & Wellness

Havas Tonic operates within HavasWW as an innovative practitioner
of healthcare communications.

Luxury

Tailor-made approach for the world’s most premium brands.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

PR & Corporate Communications

Powerful storytelling and narratives to put clients at the center of cultural storms.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Over-the-shoulder image of a video editor in our content studio Content Studio

Studio 6 is our in-house, best-in-class content delivery system incorporating live-action editorial, audio, design, animation, and digital production.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Tools

Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.