After retiring its first “Most Interesting Man In The World” to Mars, Dos Equis is introducing a new man for the job on October 19. But the question for me is not whether this new man will be as interesting as the first, but whether the writing will be as interesting. Judging from the teaser spot that launched last week, I’m hopeful.Read More
Brand Introduced Its True Feel Lubricant to Gay Men at the ParadeRead More
After the Most Interesting Man In The World walked off into the sunset, the beer brand is looking to keep the interesting magic going.Read More
What started off as friendly banter involving Post-it notes and a handful of agencies on New York City’s Canal Street has become a viral global phenomenon. But through all the displays of multicolored artwork, the biggest winner in the “Post-it wars” has been the Post-it brand.Read More
Heineken and Havas Worldwide join forces to help the most interesting man in the world give away all of his possessions as he relocates to Mars.
The Creative Alliance will tap their power of persuasion for social issues around education, gender equality, and more.
But the character will live on, through someone else.Read More