December 23, 2013
Havas Picks Up Green Mountain Business
Havas began working with Green Mountain this fall, but was named agency of record this month; Green Mountain’s current holiday campaign was created by Havas. The account will be handled out of the New York office, but other Havas-owned shops like Sixth Sense, Impact, and Cake will work on the account.
Havas Wins Green Mountain Coffee Account
Havas has been selected as agency of record for Green Mountain Coffee Roasters after a review, the agency confirmed Monday. Previously, the coffee company had dealt with several shops, none of which were considered lead agency of record.
December 18, 2013
Liberty Mutual Heads to Havas Worldwide, Optimedia
In selecting Havas Worldwide, Liberty Mutual chief marketing officer James MacPheel cited the agency’s “significant experience, creative leadership, and strong analytics.”
Liberty Mutual Names Havas Worldwide New York as Creative Agency of Record
Liberty Mutual, the insurance company, has appointed Havas Worldwide New York as its creative agency of record. The win follows a competitive creative review by Liberty Mutual, which has tasked the agency with assuming creative responsibilities for the brand, developing integrated communications strategies and content for Liberty Mutual and its US Personal Lines insurance business.
December 17, 2013
Havas New York Picks Up Liberty Mutual Creative Account
Liberty Mutual has selected Havas Worldwide New York as its creative agency.
December 6, 2013
Tweet This: Holiday social media tips
Shawn Shahani, senior strategist, shares his tips for social media strategies this holiday season.
November 11, 2013
Using Humor to Talk About Birth Control
Few things may be less comfortable to talk about with one’s parents than sex and birth control, and with that in mind, a new public service campaign hopes to offer guidance through a series of ads and online videos.
September 17, 2013
Agency CEOs Need to Obsess About Talent
A 2011 survey that revealed that a Starbuck’s barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in other industries. The global president of Havas Worldwide subsequently interviewed leaders at companies as varied as Facebook, Unilever, Zappos, Forbes, DreamWorks and General Electric, and their learnings became the foundation for a new book, The Talent Mandate, that came out today.
August 15, 2013
Bye, Bye, Valerie Bertinelli? Jenny Craig Cutting Back On Celebrity Weight Loss Endorsers
Instead of the standard “before and after” celebrity shots we’re accustomed to seeing, the new campaign, which was created by Havas Worldwide New York, focuses on simplicity, highlighting the company’s portion-controlled food and personalized support.
August 14, 2013
Why You Won’t See Mariah Carey in Jenny Craig Ads Anymore
Jenny Craig is ditching the celebs. No more Valerie Bertinelli, Mariah Carey, or Jason Alexander, who have all appeared in Jenny ads in recent years. Rather, the Nestlé-owned marketer is taking a simpler approach, with animated ads that plug its portion-controlled food and one-on-one support.