News

What Style of Digital Shopper Are You?

To help visualize consumers’ varying online shopping preferences, Havas Worldwide created an infographic that categorizes consumers into four groups of digital shopping styles: digitally dissociated, digitally divided, digitally experimental, and digitally integrated.

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Havas Worldwide Poaches Ogilvy Planning Leader

Havas Worldwide is continuing to shake up the management ranks, naming Tim Maleeny chief strategy officer in the agency’s New York office.

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Dos Equis ‘Most Interesting Man’ Returns

The Dos Equis “Most Interesting Man in the World” campaign kicked off in 2007 and has anchored its place in pop culture.

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Ad of the Day: Dos Equis

“He gave his father The Talk.” Dos Equis tries different things with The Most Interesting Man in the World, but the campaign’s strength lies, and will always lie, in those inspired one-liners—the ones your wife’s uncle is always parroting because he knows you work in advertising, and aren’t those just the most hilarious commercials you’ve ever seen in your life?!

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Dos Equis Moves Cinco de Mayo to May 2

Dos Equis enlisted “The Most Interesting Man in the World” to start a movement to move it to May 2, “Dos de Mayo.” An online video asks fans to mobilize everyone they know to spread the word. The company is also hosting a Dos de Mayo party in L.A. — fans have a chance to win a trip at this Maxim site.

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The Most Interesting Man in the World Does Cinco de Mayo Whenever He Feels Like It

Long-running Dos Equis spokes-stud, The Most Interesting Man In the World, purportedly has a conflict with Cinco de Mayo falling on a Sunday. According to the brand’s new campaign kickoff ad, he has “rattlesnake-charm class” early on Monday morning and needs his rest. Considering how many 9-to-5ers might also be in a similar boat in terms of being unenthusiastic about waking up early, efforts are under way to hold the standard Cinco de Mayo festivities three days earlier—Dos de Mayo.

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The Best Commercial Spokescharacters of All Time

Every month, E-Poll surveys 1,500 Americans between 13 and 49. The participants rank character appeal on a six-point scale, from “dislike a lot” to “like a lot.” While Dos Equis’ “Most Interesting Man in the World” is a no-brainer, some others (remember Twinkie the Kid?) were more surprising.

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ASUS/INTEL “In Search of Incredible” from Havas Worldwide NY

Featuring the beautifully shot commercial for ASUS/Intel.

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Ad Age Picks the Agencies to Watch in 2013

When the network rebranded as Havas Worldwide, it left behind some of the old-world associations with the shop, and helped usher in a more integrated model that can attract new sorts of accounts.

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Havas Worldwide Launches ‘Shared, Owned & Earned’ Media Unit

The launch of Havas Worldwide New York’s Shared Owned & Earned (SOE) media unit, which the integrated marketing communications agency will announce tomorrow, reflects a shift in the way brands evaluate their marketing campaigns in less-traditional channels like social media.

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