September 17, 2013
Agency CEOs Need to Obsess About Talent
A 2011 survey that revealed that a Starbuck’s barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in other industries. The global president of Havas Worldwide subsequently interviewed leaders at companies as varied as Facebook, Unilever, Zappos, Forbes, DreamWorks and General Electric, and their learnings became the foundation for a new book, The Talent Mandate, that came out today.
August 15, 2013
Bye, Bye, Valerie Bertinelli? Jenny Craig Cutting Back On Celebrity Weight Loss Endorsers
Instead of the standard “before and after” celebrity shots we’re accustomed to seeing, the new campaign, which was created by Havas Worldwide New York, focuses on simplicity, highlighting the company’s portion-controlled food and personalized support.
August 14, 2013
Why You Won’t See Mariah Carey in Jenny Craig Ads Anymore
Jenny Craig is ditching the celebs. No more Valerie Bertinelli, Mariah Carey, or Jason Alexander, who have all appeared in Jenny ads in recent years. Rather, the Nestlé-owned marketer is taking a simpler approach, with animated ads that plug its portion-controlled food and one-on-one support.
July 19, 2013
What Style of Digital Shopper Are You?
To help visualize consumers’ varying online shopping preferences, Havas Worldwide created an infographic that categorizes consumers into four groups of digital shopping styles: digitally dissociated, digitally divided, digitally experimental, and digitally integrated.
May 9, 2013
Havas Worldwide Poaches Ogilvy Planning Leader
Havas Worldwide is continuing to shake up the management ranks, naming Tim Maleeny chief strategy officer in the agency’s New York office.
April 15, 2013
Dos Equis ‘Most Interesting Man’ Returns
The Dos Equis “Most Interesting Man in the World” campaign kicked off in 2007 and has anchored its place in pop culture.
April 12, 2013
Ad of the Day: Dos Equis
“He gave his father The Talk.” Dos Equis tries different things with The Most Interesting Man in the World, but the campaign’s strength lies, and will always lie, in those inspired one-liners—the ones your wife’s uncle is always parroting because he knows you work in advertising, and aren’t those just the most hilarious commercials you’ve ever seen in your life?!
April 3, 2013
Dos Equis Moves Cinco de Mayo to May 2
Dos Equis enlisted “The Most Interesting Man in the World” to start a movement to move it to May 2, “Dos de Mayo.” An online video asks fans to mobilize everyone they know to spread the word. The company is also hosting a Dos de Mayo party in L.A. — fans have a chance to win a trip at this Maxim site.
April 2, 2013
The Most Interesting Man in the World Does Cinco de Mayo Whenever He Feels Like It
Long-running Dos Equis spokes-stud, The Most Interesting Man In the World, purportedly has a conflict with Cinco de Mayo falling on a Sunday. According to the brand’s new campaign kickoff ad, he has “rattlesnake-charm class” early on Monday morning and needs his rest. Considering how many 9-to-5ers might also be in a similar boat in terms of being unenthusiastic about waking up early, efforts are under way to hold the standard Cinco de Mayo festivities three days earlier—Dos de Mayo.
February 24, 2013
The Best Commercial Spokescharacters of All Time
Every month, E-Poll surveys 1,500 Americans between 13 and 49. The participants rank character appeal on a six-point scale, from “dislike a lot” to “like a lot.” While Dos Equis’ “Most Interesting Man in the World” is a no-brainer, some others (remember Twinkie the Kid?) were more surprising.