News

ASUS/INTEL “In Search of Incredible” from Havas Worldwide NY

Featuring the beautifully shot commercial for ASUS/Intel.

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Ad Age Picks the Agencies to Watch in 2013

When the network rebranded as Havas Worldwide, it left behind some of the old-world associations with the shop, and helped usher in a more integrated model that can attract new sorts of accounts.

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Havas Worldwide Launches ‘Shared, Owned & Earned’ Media Unit

The launch of Havas Worldwide New York’s Shared Owned & Earned (SOE) media unit, which the integrated marketing communications agency will announce tomorrow, reflects a shift in the way brands evaluate their marketing campaigns in less-traditional channels like social media.

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Advertisers Turn Silver Into Gold

Havas Worldwide New York, the ad agency, began studying what older consumers wanted after spotting the demographic trend. Havas conducted a survey of more than 7,000 older people worldwide and concluded that the “youth obsession” of previous generations no longer had the same tug.

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