Liberty Stands With You

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Liberty Stands With You

To stand out in the crowded insurance industry, Liberty Mutual wants consumers to know it’s standing with them. The brand recently rolled out the new tagline, “Liberty Stands With You,” and is pushing a series of new spots highlighting its role helping solve real-life worries. This new line of work continues Liberty Mutual’s push against a category of jokes and hyperbole, painting it as the brand that takes its customer’s insurance needs seriously.


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