Our Mission

Havas New York is the flagship creative agency in North America. Our mission is to make a meaningful difference to the businesses, brands, and lives of the people we work with.

Leadership

HAVAS WORLDWIDE
Laura Maness Chief Executive Officer
Laura Maness Chief Executive Officer

As the CEO of Havas New York, Laura Maness leads the North America Creative flagship agency of Havas Group, where she drives a culture of creativity and innovation, and creates deeper meaning for some of the most recognized companies in the world including TD Ameritrade, ADP, Barnes & Noble, IBM, Keurig Dr. Pepper, Reckitt Benckiser, conEdison and Rite Aid.

Since taking the helm in early 2016, Laura has been a catalyst for growth, steering an enterprise-wide turnaround and transformation of Havas New York that earned the agency Digiday’s Most innovative Culture and Ad Age’s 2019 Best Places to Work, while earning her clients recognition as Ad Age’s CMO of the Year and Adweek’s Women To Watch that same year. By boldly breaking the traditions of advertising to create deeper meaning on every level, Laura and the executive leadership team she built from the ground up have been collectively raising creative consciousness and cultivating people’s personal passions to make a meaningful difference in the world. An empathetic leadership approach coupled with impactful programming that consistently balances people, planet and profit has led to unprecedented growth and results for the agency—a greater than 70% win rate, 20-30% organic growth across existing business, a near 20% lift in employee engagement, a significant decrease in operating costs, an increase in employee retention (twice the industry norm), and an increase in overall performance and profitability. The agency ended 2019 on Campaign’s US Agency Network of the Year shortlist.

Motivated to create meaningful change and advocate for women and the larger D&I community, in 2018 Laura championed and piloted the first Havas Femmes Forward program, a 6-month women’s leadership accelerator designed to promote Havas women at a faster pace. The program, now spanning more than 30 countries around the world, has led to a 65% spike in promotions of women in one year. Laura also formed a Women’s Group that has sent over 100 Havas women through Fast Forward Group’s workshop for high performance living, and gathers this sisterhood together frequently for ‘whole life’ workshops with inspiring leaders, authors and experts spanning a range of personal and professional development topics. As one of the first agencies to take the 3% Pledge for Pay Equity and one of the first agencies in the U.S. to commit to becoming a certified B Corp, Laura continues to take action on equality and sustainability and uses business as a force for good.

Prior to joining Havas New York, Laura served as U.S. Chief Growth Officer for Havas Worldwide North America and Managing Director of Havas Chicago. With over 20 years of strategic marketing and leadership experience ranging from digital pure-play agencies to globally integrated ad networks, Laura spearheaded growth resulting in three consecutive years of more than 35% revenue growth and a >300% increase in profitability all while becoming a first-time mom.

Beyond her influence within Havas, Laura has also made it a priority to ignite change across the advertising industry as a Board Member of the 4A’s, a Board Member of ACT Responsible (a non-profit organization aimed at inspiring, promoting, and uniting the advertising industry on social and environmental responsibility for a better world), and a Board Member of Grid News Bureau (a real-time sentiment sharing platform that aggregates emotion around meaningful moments in culture). She’s also a Village Global advisor to early stage VC-backed companies, a 3% Conference mentor, an executive mentor of SheRunsIt, a Fortune MPW supporter, an original signer and Steering Committee member of TIME’S UP™/ADVERTISING, and a recognized voice in the industry through keynote speeches at S.H.E Summit, USA-Central Europe Women in Business Summit, Michelin’s annual Women in Leadership Summit, Digiday and more. Laura was also recently named a Working Mother of the Year by She Runs It.

A proud alum of Loyola University Chicago and Board Member of LUC’s School of Communication (where she delivered the 2019 Commencement Address), Laura’s storied career in strategic marketing spans independents and majority of the major ad holding companies on both coasts—like Propane Studio in San Francisco (where she was SVP and chief marketing officer), IPG-owned FCB West (across their SF, Seattle and LA offices), WPP/Wunderman-owned Designkitchen (now Blast Radius), Black Dog Interactive and Publicis-owned Giant Step (now Arc Worldwide) in Chicago.

Passionate about giving back, building community and helping others grow, Laura is also the cofounder of Love Bug Café & Play—a “Soho House meets healthy Chuck E. Cheese” that is equally appealing to adults and children alike (@lovebugcafeplay).

Laura currently resides in the historic Tribeca neighborhood of Manhattan with her husband and young son—her passions include SoulCycle, Pilates, yoga, lattes, pop-up shops and big, bold California reds.

 

HAVAS WORLDWIDE
Tim Maleeny President, Havas New York; Chief Strategy Officer Havas NA
Tim Maleeny President, Havas New York; Chief Strategy Officer Havas NA

Tim Maleeny is Chief Strategy Officer, North America, tasked with contributing to Havas’ growth platform strategy, expanding the agency’s strategic capabilities, and personally advising top-tier North American clients as part of the agency’s ongoing mission to be the most meaningful partner to the modern CMO.

In addition to his role as Chief Strategy Officer, North America, Tim also serves as President of Havas New York, helping the flagship agency continue to break tradition under the leadership of New York’s CEO, Laura Maness.

Tim returns to Havas from R/GA, where he was Executive Director of Brand & Marketing Strategy.  Prior to that he led the NY office of Heat+Deloitte Digital, as CSO and General Manager. A former head of planning for Ogilvy, Tim brings almost two decades of experience in strategy, consulting and campaign development for clients across virtually every product category.

A bestselling author of four award-winning novels, Tim is known for his narrative approach to building integrated campaigns. He has degrees from Dartmouth College and Columbia University, where he’s also served as an adjunct professor of marketing.

This is his second tour of duty at Havas, where he was previously CSO and co-managing partner of the New York Office. Tim lives in Tribeca with his family.

HAVAS WORLDWIDE
Harry Bernstein Chief Creative Officer
Harry Bernstein Chief Creative Officer

Harry (Bee) Bernstein is the Chief Creative Officer of Havas New York, tasked with the mission to make brands more meaningful. With over 17 years in the industry, Harry’s unique blend of traditional and non-traditional experience has enabled him to develop an uncanny ability to understand contemporary culture and technology and align it with brands to create authentic creative campaigns. For the last seven years, Harry has served as founder and Chief Creative Officer of The 88 where he has evolved the agency into a robust digital offering, staying ahead of the curve at any given moment and servicing the needs of globally recognized brands like adidas Originals, L’Oréal, Tailored Brands, MARS, Bacardi and Bloomingdale’s.

Prior to launching The 88, Harry left agency life for Rockstar Games, where he developed promotional campaigns for the world’s leading video games, including Grand Theft Auto 4 Episodes from Liberty City. Before that, he worked at Berlin Cameron on vitaminwater, Coca-Cola, Lincoln, Ford, Belvedere, Boost Mobile, Heineken and Heineken Light. Harry got his start at Ogilvy and Mather New York, where he worked on global brands like IBM, Sprite, Kodak and American Express.

Described by many as someone who never stops, Harry finds numerous ways to spend his time when not in the office, whether hanging with his two young sons Lorenzo and Leo, studying meditation, documenting his favorite people and places with his Leica, or doing what he used to do – hanging out in streets of New York, looking for inspiration and connecting with cultural leaders.

Instagram: @harryb  / Twitter: @harrybeeenyc

HAVAS WORLDWIDE
Morgan Seamark Managing Director and Head of Account Management
Morgan Seamark Managing Director and Head of Account Management

Morgan has been working in integrated advertising communications for 20+ years in both Western Europe and North America.

Morgan began his career at D’Arcy New York working on P&G brands such as Ivory Snow and the launch of Swiffer. He then moved to Y&R to work on the pilot “Integrated Solution” for Sony Electronics that successfully created a new agency structure and re-launched the Sony Walkman, MiniDisc and Handycam brands in North America.

His career then took him to London for 6 fantastic years where he had the opportunity to “Go Digital.” Working at Agency.com running British Airways and then later joining the management team that launched the highly successful London office of Fullsix interactive.

Back in NY again, Morgan joined BBDO Worldwide where led the Gillette, Lowe’s, CVS, and Campbell’s Soup businesses.

HAVAS WORLDWIDE
Frank Mangano Chief Financial Officer & Chief Operating Officer, Havas North America
Frank Mangano Chief Financial Officer & Chief Operating Officer, Havas North America

Frank is the COO & CFO for the Havas North American Creative businesses where has responsibility for the financial management of the region as well as the Havas NY agency. In this role, he supports and advises agency leadership, manages NA investments and oversees M&A activities, including integrating acquisitions. A client focused CFO, Frank works closely with the agencies on client strategy and satisfaction as well as managing the overall financial relationships, He also is the CFO supporting two of Havas’s largest global accounts.

Frank joined the former Euro RSCG as CFO of Euro RSCG 4D in 1999 and was promoted to CFO of Euro RSCG Worldwide in 2007. He took on the role of COO/CFO for North America in the renamed Havas Worldwide in 2013. Prior to Havas, Frank worked at the professional accounting services firm of Grant Thornton. Frank received a Bachelor of Science from the School of Professional Accountancy at C.W. Post in New York.

Born and raised in Long Island, Frank lives there with his wife and three children. In his spare time he enjoys playing ice hockey, soccer and boating.

HAVAS WORLDWIDE
Shannon Novak Chief Talent Officer
Shannon Novak Chief Talent Officer

As Chief Talent officer of Havas New York, Shannon Novak works directly with the Creative leadership team under CEO Laura Maness to drive the agency’s culture while shaping the Talent Acquisition, Talent Management and Learning and Development functions of the agency’s flagship office. In partnership with the global talent team, Shannon is also charged with creating a seamless employee experience across the integrated Havas New York Village, with the goal of scaling programs, communications and policies to drive business growth and overall collaboration. 

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.

The Most Interesting Man in the world. An Example of our Advertising. Advertising

Big, integrated ideas across all communications platforms.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Social Marketing

Ideas that speak the language and spark the conversations of the world.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Claritin commercial image Health & Wellness

Havas Tonic operates within HavasWW as an innovative practitioner
of healthcare communications.

Luxury

Tailor-made approach for the world’s most premium brands.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.

Direct Marketing

Lasting relationships that are built one loyal customer at a time.

PR & Corporate Communications

Powerful storytelling and narratives to put clients at the center of cultural storms.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Over-the-shoulder image of a video editor in our content studio Content Studio

Studio 6 is our in-house, best-in-class content delivery system incorporating live-action editorial, audio, design, animation, and digital production.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Tools

Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.