The Most Interesting Man in the World
We introduced the charismatic character of the Most Interesting Man in the World. Wise in years, deserving of respect, and grey-haired enough not to be viewed as competition, the Most Interesting Man is a magnet rather than a mirror. Through effective channel planning, we brought this campaign to life for over a decade across broadcast, social, and even down to retail. The campaign was ranked one of the top 15 campaigns of the 21st century and won two Effie’s for Sustained Success.