Edible is Loveible

Edible Arrangements has always been about helping people share their love on the most special days of the year, from Birthdays, to Mother’s Day, to Valentine’s Day. But as their business evolved to encompass more than just arrangements, we saw an opportunity for them to stand for sweetening everyday moments, too. So we invented a poppy world of color, custom emojis, and delectibly quippy copywriting, repositioning Edible from occasional indulgences to just becauseible treats.

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