Most Confident Fan

TD Ameritrade wanted to prove that there’s a connection between confidence and success, so we created a social platform to find the NFL’s most confident fans and teams. By developing a proprietary algorithm that worked with IBM Watson, we analyzed social media posts to determine each fan’s confidence level in their team and compared that confidence with their team’s predicted success each week. In this groundbreaking effort, TD Ameritrade became the first advertiser to use IBM Watson in a marketing context and we even predicted the Super Bowl winner…The Denver Broncos.

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