Dress for Success
Woolite partnered with Dress for Success, a non-profit organization that provides career development and suitable attire for women. Through a one-of-a-kind donation program, Woolite challenged stylish New York City women to donate the clothes right off their back to others who needed them. The message was digitally promoted through OLV, social, fashion/lifestyle influencers and editorial on International Women’s Day. The team collected over $100,000 worth of clothing in just seven hours.